Case Study

Mekko — Scandi-inspired kids
pajamas, styled with AI.

An Indian children's clothing brand with Scandinavian-inspired design. Every garment gets its own child model and color-matched background.

One garment, one palette, one world

What sets Mekko apart is a simple creative rule: every garment lives inside its own color universe. Coral pajamas sit against a warm peach backdrop. A navy striped set meets deep blue. Sage coordinates with sage.

The result is a catalog that feels art-directed piece by piece -- each product image a self-contained color story. With MODA AI, Mekko applied this approach across their entire pajama line without building a single custom backdrop.

From the Mekko collection

Every child model is different -- different looks, different hair, different energy. Mekko's catalog represents the families who actually shop with them.

Built entirely inside MODA AI

Mekko's workflow was straightforward. For each pajama set, they chose a child model that felt right for the piece, then specified a background color pulled directly from the garment's own palette. MODA AI handled the rest -- consistent full-body framing, uniform studio lighting, and a natural pose that lets the clothing speak.

No casting agencies. No painted backdrops. No coordinating separate photoshoots with different families. Just a brand with a clear vision and a tool that could execute it across every product.

More from the lookbook

A catalog that scrolls as one

The images above are lookbook samples from a much larger project. Across Mekko's full catalog, every product follows the same formula -- a unique child, a matched background, consistent framing. The effect is a store that feels cohesive and intentional from the first click to the last.

As Mekko releases new colorways and seasonal collections, the same approach scales instantly -- new garment, new palette, new model, same brand identity. No re-booking studios or re-casting. Just the next piece in an ever-growing editorial.

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