Case Study

Bōdie Surf Co — a complete
summer catalog, ready to upload.

Every tee, every tank, the trucker hat — across studio and the entire Gulf Coast world. One MODA AI workflow. One brand voice held end to end. A storefront-ready catalog the cataloging team can drop straight into Shopify.

The studio anchor — one tank, one upload, ten shots back

Bōdie Surf Co cream ribbed tank with chest logo on AI model — full body front pose in clean studioBōdie Surf Co tank chest crop showing the full BŌDIE SURF CO Surf and Stoke Supply Gulf Coast Original logo at correct scaleBōdie Surf Co cream tank three-quarter angle pose on AI model with denim shortsBōdie Surf Co cream tank back view full body in clean studioBōdie Surf Co cream tank seated pose on wooden stool in clean studioBōdie Surf Co cream tank side profile on AI model in studioBōdie Surf Co cream tank front facing pose on AI model with smile in studioBōdie Surf Co cream tank back full body framing on AI model in studioBōdie Surf Co cream tank ghost mannequin product flat shot for catalogBōdie Surf Co cream tank tight chest crop showing logo print at chest-pocket scale

What the catalog team actually walks away with

A full summer line, on-model, in every environment Bōdie's customers actually live in. Product page hero shots. PDP carousels. Lookbook spreads. Ad creative. Social cutdowns. Every SKU covered, every chest logo and back graphic reproduced at correct scale, every shot at the same brand temperature.

The workflow is simple — front and back input photos for each garment, a face ref to lock the model identity, and background refs for each location the brand wants to live in. MODA AI returns a Shopify-ready catalog in one pass.

Boardwalks at midday — two products, one coast

Bōdie Surf Co navy short-sleeve tee with chest logo on AI male model leaning on beach boardwalk railing in midday sunBōdie Surf Co navy tee back graphic showing full Surf and Stoke Supply logo, AI model facing ocean from boardwalkBōdie Surf Co black tee with small chest logo on AI male model facing camera on sunlit boardwalk with ocean railingBōdie Surf Co black tee with palm tree back graphic on AI male model on sunlit boardwalk with ocean horizon

Golden hour, sand underfoot

Bōdie Surf Co white tank with subtle navy chest logo on AI male model seated on driftwood stool at sunset Gulf Coast beachBōdie Surf Co white tank back graphic on AI male model walking sand at golden hour, ocean horizon behindBōdie Surf Co white tee with rainbow wave chest patch on AI male model standing on sunset beach with denim shortsBōdie Surf Co white tee with rainbow wave back graphic on AI male model walking wooden beach planks at sunset

One brand voice, every light

Hard noon on the boardwalk. Warm low-angle sun on the sand. A bright white studio. Different shoots in the old world — one continuous catalog in MODA AI. The garments hold their colour. The chest logos and back prints stay at the right scale. The line reads the same on a product page, on a hero banner, and in a paid social slot.

Bright studio variants — front and back, every print

Bōdie Surf Co WHITE BEACHES SALTY SEAS palm tree tee front with chest logo on AI female model in bright white studioBōdie Surf Co WHITE BEACHES SALTY SEAS back graphic with arched type, palm tree, sunset, and waves on AI female model in white studioBōdie Surf Co white tee with rising-sun wave chest patch on AI male model standing in clean white studioBōdie Surf Co white tee with rising-sun wave chest patch three-quarter pose on AI male model in clean white studio

Sunset stories — life around the truck and the dunes

Bōdie Surf Co coral tee with skull-and-surfboard chest patch on AI male model standing by pickup truck loaded with surfboards at sunsetBōdie Surf Co coral tee with BOARD TO DEATH skull-and-surfboard back graphic on AI male model loading boards into pickup truck at sunsetBōdie Surf Co black STAY VIBED tee front with chest logo on AI male model on Gulf Coast beach at golden hourBōdie Surf Co black STAY VIBED tee back graphic with palm tree on AI male model walking wooden beach planks at golden hour

Logo reproduction, chest and back

Surf graphics live and die on placement. A small chest patch. A full back graphic with arched type. A skull-and-surfboard motif. A marlin illustration. A diamond patch. Each one was given to MODA AI as a front and back input photo, and each one came back at the right scale on the right place on the shirt — across every model, every angle, every background.

That is what makes the difference between AI imagery the cataloger has to retouch and AI imagery the cataloger uploads.

Seafront editorial — sun, salt, and the Saltborn capsule

Bōdie Surf Co black stamp print tee on AI female model smiling on sun-bleached seafront railing with sparkling ocean behindBōdie Surf Co black stamp print tee three-quarter walking pose on AI female model on sun-bleached seafront railingBōdie Surf Co Saltborn white tank front with small chest marlin logo on AI male model on Mediterranean seafront boardwalk with palmsBōdie Surf Co Saltborn collection back graphic featuring marlin illustration on AI male model facing Mediterranean coastline

Beyond the beach — pool resort, palm-tree street

Bōdie Surf Co black tank with diamond chest print on AI male model seated by resort pool with chaise loungers and turquoise waterBōdie Surf Co black tank with diamond back print on AI male model standing poolside, lounge chairs and turquoise waterBōdie Surf Co black tank with diamond chest patch on AI male model on palm-tree-lined coastal street at golden hour with pastel storefrontsBōdie Surf Co black tank diamond chest print three-quarter pose on AI male model on palm-tree coastal street at golden hour

One workflow. The whole world.

Boardwalk. Beach at golden hour. Bright studio. Pickup truck on a dune. Mediterranean seafront. Resort poolside. Palm-tree coastal street. Each environment is a single background ref uploaded with the garment — and MODA AI returns the line on-brand for every one of them.

For a Shopify cataloger, that means one source, one workflow, one consistent catalog at the end — not a quarterly photoshoot juggle.

And the trucker hat — accessories on the same workflow

Bōdie Surf Co black trucker hat with orange sunset wave logo on AI male model in heather grey tee, clean white studio backdropBōdie Surf Co black trucker hat seated pose on AI male model with grey tee and beige shorts in white studio

Same pipeline. Front and back inputs of the hat, a face ref, the studio background ref — out comes a hat capsule that sits beside the apparel without anyone noticing it came from a different shoot.

One brand. One complete summer catalog. Ready to publish.
That is the deliverable Bōdie Surf Co's catalog team walked away with.

More case studies

See how other brands use MODA AI to transform their product photography.

Build your complete catalog.

Like Bōdie Surf Co, use MODA AI to take front and back inputs, a face ref, and your background refs — and walk away with a Shopify-ready catalog covering every product, every angle, every world.